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The Genesis Program - National Downpayment Assistance Program


NONPROFITS’ ROLE IN DOWN PAYMENT ASSISTANCE - 10.16.02
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Genesis Announces Reduced Service Fee - 10.16.02
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Marketing Ideas

Let us share with you a few success-proven marketing ideas to help you fully reap the rewards that this program has to offer:

  • Begin with your existing sphere of influence and locate previous clients of yours. It might be time for them to move again.


  • Direct mail to renters gets your message directly into the hands of people before they become homeowners.


  • Calling tenants with properties already for sale gets you in contact with people who will most likely move into another home.


  • Print ads in home magazines and newspapers bring your message to a very focused audience.


  • Be aware of expired listings - the extra exposure can help sellers dramatically.


  • Insurance Agents - they earn more from homeowners' polices than from renters' polices.


  • Church groups, ethnic groups, unions and other close-knit groups can generate significant word-of-mouth exposure.


  • Corporate Employee Programs - employees with homes are less likely to move.


  • Radio Ads - The right message with the right placement can reach a very large targeted audience.


  • Radio Talk Shows - a format that can also reach a large audience while lending credibility to your message.


  • Press Releases can be a very cost-effective way to generate awareness through mass media.


  • Seminars - Hold you own seminar to educate people directly about the Genesis Program.

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